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No-Wasted

Video with the text " No wasted" and words in rolling transition underneath - Ny Studio

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In photo- and film production it has been common practice to buy new clothes, props, and materials for a single use. With a bad habit of combining it with unnecessary travel. 
 
 
The solution for change is clear: more creativity and smarter planning. While maintaining our high demand for striking visuals that push the limits.
 
 
For a few years, we have perfected the art of presenting fresh ideas with old stuff. And it is time to invite more like-minded friends to the party where nothing (and no one) gets wasted.
 
 
We now offer set design and styling with 100% recycled materials. With minimal travel. For all brands that are ready to transition. 
 
 
Anything else would be a wasted opportunity.

No wasted productions: Set design, styling and store exhibitions with 100% reused materials.

When we need to buy clothes and other props, second hand is our first and only choice. What we don't keep in our supply store, we donate back for charitable purposes. Reused, and reused again.

Second hand

We borrow and rent props if we can't find what we're looking for on the secondhand market. Often with the help of our trusted network. An efficient way to reuse what already exists.

Borrowed

We love the creative challenge of redesign. To see the potential in objects and find them a new purpose. It's amazing how old props, clothes, and accessories can be reshaped and come back to life. And gift productions with a unique look.

Redesign & upcycling

Welcome to the party where nothing gets wasted

PMU Second hand Campaign

Second hand is anything but old and stale. In this campaign we show that second hand is the future. With an unexpected and futuristic location, creative styling and playful redesign, we created a simple but elegant set up where the models got to shine.

Second hand for the future

Movie, flashing pictures of all the different modells for the campaign with PMU

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Women in a white room, red t-shirt, black leather skirt and matching high knee boots. Thrifted clothes from PMU - NyStudio

PMU-Nystudio

Second hand is a crucial part of the future of clothing and style. But the problem is that it lacks the futuristic glamour&nbsp;that’s&nbsp;associated with the fashion industry. So the solution is to let recycled outfits ”out fashion” fast fashion.&nbsp;In this campaign, we inspire for a future where second hand is the norm. With an unexpected location, creative styling, and playful redesign, we created a simple but elegant setup where the models got to shine. A fashion show – that shows what’s possible.&nbsp;

Colorful and creative

The project had a sustainable mindset from the start. The environments and models were styled with solely second hand or borrowed props and clothes. Some furniture and lamps were re-designed by us to harmonize with the brand's image of a creative workplace.&nbsp;

Welcome to the party where nothing gets wasted

Håg by Flokk 

<h3>Campaign: Håg Capisco and Håg Tion</h3>&nbsp;Furnishing a home office and office with only second hand? Sure! In this project, everything is recycled and reused – even the clothes and accessories.This campaign was intended for the Chinese market. We received this assignment from Håg, an office chair brand by Flokk. They wanted to make a campaign site on the Chinese shopping site T-mall. They needed new colorful imagery for their new Håg Tion and best selling Håg Capisco. The aim was to achieve a mix of scandinavian aestethic and colorful expression to attract architects and decorators, as well as ordinary families. Therefore we decorated four different rooms to visualize the new colors of the chairs and how they can fit into office environments as well as home offices.

Home offices and office in a durable way

Woman sitting on a office chair smiling towards the camera

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Håg is a Norwegian office chair brand by&nbsp;Flokk,&nbsp;with a mission to create high-quality seating with a significantly reduced carbon footprint.&nbsp;When we got the assignment to release their chair Tion, and new colors for their best selling chairs Capisco and Capisco Puls, on the Chinese market – it was a given to only work with recycled and reused material.&nbsp;The aim was to attract architects and decorators as well as ordinary families. And to make a statement on the Chinese shopping site T-mall. Therefore&nbsp;we&nbsp;created a mix of Scandinavian aesthetics and colorful expressions in four different rooms to visualize how they elevate both office environments and workstations at home.

Workplace environments made to last

Set 01 – Concrete House

"A large-scale, luxury bathroom, with varying concrete finishes for a textural, balanced look."

Set 02 – Sanna

"A modern, newly built apartment bathroom with a sustainable design &amp; warm earthy palette."

Set 03 – Tiny

"A refreshing small city bathroom with calming muted tones, complimented with minimal wooden accessories."

Set 04 – Black Oak House

"Set in the Swedish Forest, this dark &amp; moody bathroom has touches of industrial and warm woods to create a desirable bathroom."

Set 05 – Town House

"A stylish master bathroom, set in an old Copenhagen townhouse with&nbsp;lots of&nbsp;rustic woods and natural stones."

Set 06 – Narrow

"A compact shower&nbsp;room,&nbsp;featuring organic styling and a statement floor-to-ceiling view."

INR 

The brief was to create new visuals from 6x bathroom styles. We suggested to do this in a new creative way with different angles and props with an unexpected twist. All styling, with the exception of liquids, brushes and material samples, is purchased second hand or borrowed from people or nature.

Still life

Product image with various recycled items - Nystudio

INR-Nystudio

INR offers Swedish-made shower solutions and bathroom furnishings in Scandinavian design. The brief was to create visuals for six different bathroom styles. We suggested doing this in a new way, with a combination of angles and props that created an unexpected twist. After all, the bathroom also deserves personal style. All styling, with the exception of liquids, brushes and material samples, is purchased second hand or borrowed from people or nature.&nbsp;

Procruitment

The word career implies moving forward. A move could be to get a cool corner office. Or to join a company that allows you to work entirely from home. By being matched based on the right factors, you&nbsp;won't&nbsp;just take a step forward but will parkour yourself ahead. Mentally, anyway.&nbsp; Procruitment is the career agency to choose for advancing in IT, tech, and engineering. With the concept of Career Moves, we communicate their forward-thinking nature – and visualize it through film, photography, and 3D.&nbsp; Their vision of moving forward is doing so in a sustainable way, so&nbsp;the production was made&nbsp;exclusively with reused clothing and styling.&nbsp;

Career moves in reused material

 Woman in green t-shirt with suit jumping and kicking in the air, in an office. NyStudio

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PMU Second hand

The brief was to produce brand imagery that highlight PMU's brand and personality. An honest, welcoming and personal organization with both aid activities and second hand. As part of PMU's guidelines and aesthetic expression, tones of green are used to represent life and harmony. And natural colors inspired from nature materials such as plants, plywood, fabrics, metals and terracottaEverything is borrowed from PMU's flag ship store in Jönköping.

Brand imagery

Three children's clothes a blue knitted cardigan, shoes and a pair of leggings on a clothesline attached with clothespins.

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PMU's second-hand operation is part of a charitable organization, where the surplus goes towards quality-assured charity. There are 56 stores across Sweden where you can shop or donate goods and textiles. The brief was to produce brand imagery that highlights the brand and its personality. An&nbsp;honest, welcoming, and personal organization with a good cause.&nbsp;&nbsp;As part of PMU's guidelines and aesthetic expression,&nbsp;tones of green&nbsp;are used&nbsp;to&nbsp;represent life and harmony.&nbsp;Natural colors&nbsp;are inspired&nbsp;by&nbsp;materials such as&nbsp;plants, plywood, fabrics, metals, and terracotta. Everything in the campaign&nbsp;was borrowed&nbsp;from PMU's flagship store in Jönköping.

Slideshow of people with Wernerssons cheese - Ny Studio

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Man opening a fridge filled with cheese - Ny Studio

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Wernerssons

Storing, controlling, cutting, flavouring, packaging and delivering cheese. That’s what Wernerssons has done ever since 1930 – and will keep on doing into the foreseeable future. It was therefore an honourable task for us to give the brand’s well-aged passion a new face, concept, packaging and communication. We aimed for a mix of favourable and flavourful, in-store as well as online.The basic thought running through the brand’s new identity is that everyone, always, wants more cheese – and Wernerssons provides it, in its many shapes and forms. It can be called käse, fromage, ost, kaas or juusto. It can be found in any direction, far or near. Regardless of which, you can count on Wernerssons to bring it to you. It’s more cheese, in everyday life and for special occasions. It’s more cheese, for you and me – simply because we know that no one has ever wanted less cheese. Only more.