Woman with sunglasses, gold earrings looking into the camera - NyStudio

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PMU-NyStudio

Women in a white room, red t-shirt, black leather skirt and matching high knee boots. Thrifted clothes from PMU - NyStudio

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PMU-Nystudio

Side-profile of a guy with light blue blazer, white trousers and white beret, sunglasses - NyStudio

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White room, guy with light blue blazer, white trousers and white beret, sunglasses - NyStudio

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B&W movie collage, two women in the PMU second hand store finding clothing and accessories for the campaign

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Woman in a white room, white fur coat, white blouse. Black text "Second hand first"

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Two photos of woman in white fur jacket, white blouse

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Picture of a guy in brown suit trousers brown blazer and a multicoloured shirt. All clothing items thrifted from PMU Second hand - Ny Studio

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Behind the scenes movie, black and white, of the PMU Second hand campagin.

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Behind the scenes of the photoshoot for the PMU Second hand campagin.

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Guy in brown suit trousers brown blazer and a multicolord shirt. All clothing items thrifted from PMU Second hand - Ny Studio

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Woman standing with crossed arms with an orange background - Ny Studio

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Welcome to the party where nothing gets wasted

PMU Second hand Campaign

Second hand is anything but old and stale. In this campaign we show that second hand is the future. With an unexpected and futuristic location, creative styling and playful redesign, we created a simple but elegant set up where the models got to shine.

Second hand for the future

Movie, flashing pictures of all the different modells for the campaign with PMU

Second hand is a crucial part of the future of clothing and style. But the problem is that it lacks the futuristic glamour&nbsp;that’s&nbsp;associated with the fashion industry. So the solution is to let recycled outfits ”out fashion” fast fashion.&nbsp;In this campaign, we inspire for a future where second hand is the norm. With an unexpected location, creative styling, and playful redesign, we created a simple but elegant setup where the models got to shine. A fashion show – that shows what’s possible.&nbsp;